The digital world has no turning back. Social networks have become powerful tools that facilitate and enable the circulation and propagation of information. Today those who are not on Social Networks, in addition to losing many customers may also be heading towards forgetting your brand. Lacs of people are surviving from internet sales, as social media has tremendous dissemination power.
Did you know that your results can be multiplied using social media? For that, you need to know how to use them correctly. After all, just being present on social networks is not enough. Here are 3 steps for you to maintain your social media, using it properly is what provides concrete results.
The very first step in maintaining social media is to set up your social media networks, to keep your profile active and alive in the minds of your customers.
Biography – Anyone who arrives at your profile will first read your bio to know what your specialization is, put in your bio what you think is relevant to your brand or company. Biography information brings to the visitor everything he needs to know about the business you manage.
Tips for you to organize your biography
- Company Name
- Business Description
- Website link/ WhatsApp Link
Highlights – Organize your highlights, whenever someone new arrives at your profile, the highlights with the positive reviews can give extra strength. Highlighting is a great way to draw people’s attention to your business.
Color Scheme – Do you already have your color scheme on your social media account? It is important to have a color scheme for your profile, choose a color to be posting with it so that people when they look at your profile will record and remember you or your brand.
Develop Personas – Having a persona for your business helps you to know your audience, who you are talking to, define which channels you will communicate with, in addition to giving you a path when creating your posts.
Interact – Interact with your followers, reply to their comments.
Interactions such as asking for news, giving congratulations, prioritizing common ground, listening to remarks, empathy, fast response, etc. will make other people fascinated and submissive to you or your brand.
The next is step is to plan your social media.
Content – The content needs to direct the audience to the most important information you want to communicate, that too in the simplest and most direct way. Use proper language, be mindful of the readability of your content. This means the content should be easy to read and understand.
Know your audience – This is a classic for anyone who is into digital marketing. By knowing your audience, you will be able to offer the best solutions and use the most appropriate and persuasive language to convince people.
Use data and insights – Almost every social media platform now offers you data on customer engagement. Pay attention to it and post your content according to that.
Subscribe to blogs – Follow the Blogs in your niche, it is fundamental to deepen the ideas. Get inspired by those who have references.
Create Network – Creating a network plays an important role in maintaining social media. Share your content and blogs on all your social media accounts like Twitter, Facebook, Linked In, Instagram, etc. Stay connected with your audience on all the social media platforms. Pay attention to everyone.
The best time to post is when your audience is more likely to be active.
Schedule your content – “I hate saving time”, Said no one ever! To save your time and to avoid the last-minute scramble, it is always best to schedule your posts ahead of time. There are lots of scheduling programs out there like Buffer, Hootsuite, Later, Sendible etc.. that make it easy for you to have your content for the week locked and loaded.
You can post your content to multiple social media platforms using a single scheduling program. Scheduling ensures that you continue to provide value to your target audience. Once the content is posted, make sure you engage with your audience in comments and messages. If you haven’t started using a scheduling app for your social media, do it now. Happy scheduling!
Consistency – Scheduling builds brand consistency which helps with your engagement and growth in the long run. You need to have a constant presence on social media to get the best results, Consistency is crucial.
Share, Share, Share – 80% of what you post needs to be helpful, informational, and interesting for your audience, 20% can be advertising for your brand.
Add Call To Action in your blogs – After you end your blog, don’t forget to add CTA.
Here are some ideas
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Follow these three S’s of social media, make most of them and rock your social media like never before!