Ads play a very crucial role in every business to reach out to more people, to increase brand awareness, helps in lead generation, and whatnot. There are number of networks/advertisements tools in the market but Google Ads is everyone’s favorite and it should be, people always turn to Google for almost everything. About 90% of Internet users see Google Ads worldwide. More than 1 million businesses benefit from Google Ads. You too can reach your potential customers more easily. Let us see what exactly it is.