The first question that may arise in your mind will be “What’s this term? I never heard this before”. If this is the question, then here comes the answer which will brief you about PPC Services. Let’s talk about it!

The term PPC here refers to Pay Per Click. As the name suggests, PPC is basically an Internet Marketing model which allows any advertiser to increase the visits of his website. But How??

This model allows a user to click any advertisement of their choice. Every time, when we click on online ads, the advertiser pays a fee to the ad publisher for this click. We can say that this is a way of buying visits to a website. More clicks means more website visits and hence more marketing through PPC. Promoting your company, products or services, events or contests on websites or search engines your buyers visits is one popular way to generate digital marketing leads and sales for your business.

Why Pay Per Click Marketing?

PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. PPC is a good solution as well as a valuable part of any marketing effort for the exposure to a target audience and the critical audience intelligence. A PPC campaign offers more control over results than organic Search Engine Optimization. With an effective PPC plan, an advertiser has the ability to compete relatively quickly for phrases that will take much more time to secure using earned media methods. Since a new website sometimes takes a lot of time to rank well on search engines result pages, therefore, a solid PPC campaign can create traffic instantly.

How to make an effective PPC Campaign?

While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on:

  • Relevant Keywords: Including relevant PPC keyword lists, and proper ad text.
  • Landing Page Quality: Creating optimized landing pages to impact users with a relevant content
  • Quality Score: It is the Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. So, try to make your quality score higher because Advertisers with better Quality Scores get more ad clicks at lower costs.
  • Creativity: Create designer-quality ads that will demand clicks.

Types of Pay Per Click Marketing

There are different types of PPC Marketing.

Paid search marketing: Google Ads and Bing Ads

Paid search marketing is one of the most common types of pay-per-click (PPC) advertising. Advertisers can set up campaigns by writing ad copy, selecting relevant keywords and choosing a suitable landing page on their sites.

Display Advertising: All Google partner websites

Display ads are banner, image or text ads that appear on different websites, selected to target particular audiences. These ads will link to your website. They generally return a lower click-through rate than search ads, but can be useful for building brand awareness.

Social Media Marketing: Facebook, Twitter, LinkedIn Advertising

PPC advertising on these platforms can help you achieve higher click-through rates and increase awareness of your product or services. The channels can be used to target specific demographics and interests.

Retargeting

Retargeting, also called remarketing, uses cookies on a user’s browser to show them specific ads based on their previous online actions. For example, a user who searched for holidays could be shown display ads for a travel agent’s latest deals.

Price Comparison Website Advertising

Price comparison or aggregator websites gather and display prices and special offers for products and services from their own and partner merchant websites. Users click through on the offers of interest and buy directly from the merchant or from the price comparison portal itself.This can be useful for spending your PPC budget in a targeted way as price comparison websites offer you access to qualified leads – i.e. customers who are actively looking for a product or service like yours.

Conclusion

PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is. As you run your campaigns, you can make many small adjustments to improve based on what works best. Hence, PPC services provide the best solution to expose and improve your business.