Social media platforms make it really easy for us to stay updated on what’s really going on in the world. One such platform is Snapchat. It has become one of the most popular social networking applications that enables us to share photos, videos, messages that could even disappear within seconds after they are viewed.
It is the sender who decides how long he or she wants the message to be visible, ranging from 1 to 10 seconds. As the name goes, you exchange snaps and chat. This is one of the features that make Snapchat different from other multimedia messaging apps. As a result, this platform is growing at a very fast rate!
Origin and Popularity of Snapchat
It was created by Evan Spiegel, Bobby Murphy and Reggie Brown, three former students of Stanford University in the year 2011. It is the most extensively used app in the world. It’s not even 10 years old, yet has gained so much of popularity. As per the current statistics, Snapchat is used by 210 million active users on a daily basis. Users open the app 25 to 30 times per day and it is ranked as second worldwide based upon overall mobile usage. It is also a great platform to be creative. It enables us to explore news and allows us to check out life stories that are happening around the world.
If you are struggling to figure out how to make more views and increase your followers on Snapchat, I have some real tips for you all. Rock your Social Media by applying these freebies:
Create and Post Original Content
In order to get more traffic, you need to create great and valuable content to connect with the feelings of your audience and that must be original. Be genuine! Know your audience, know their taste, and post accordingly. Do not compromise with the content; it must be high-quality and nothing less!
Be Consistent with the Content
To arouse the excitement in your followers is one important thing, but, maintaining that excitement is another important thing. So, you must post content more frequently. Stay consistent! Consistency is key!
Link your Snapchat Account with Other Platforms
Ensure that you share your Snapchat handle on other social media platforms like Facebook, Twitter, Instagram, Linked-in, Pinterest, etc. You can add your username to the bio link. Crossing your platforms is a very efficient way to increase followers. This makes you hold attention of audience from all platforms. Invite people from your contact list, since Snapchat connects to your phone and allows it to access your contacts.
Hold Q/A Sessions
Once you have a set of loyal audience, holding QnA sessions becomes one of the greatest and easiest ways to connect further with your followers and target new ones. Ask your audience to send in their questions beforehand. Then choose a perfect timing and post answers to as many questions as you can. Engagement is a major component.
Creativity is the success mantra for all your social media endeavours. It takes an inspired and creative mindset to stand out and get results. Add music to your stories. Create unique and catchy snaps by adding layers of stickers, filters, emojis, etc. Use lenses and bitmojis in your snap to create more fun! Have a quirky characteristic style of your own which will make you popular among millenials, like the instagram star Kusha Kapila who has made the iconic ‘Shivoham’ and Youtuber Lilly Singh who has popularised the phrase ‘What up everyone, here’s your girl superwoman!. Their followers just relate to them quickly!
Use solid and Trending Keywords
Keywords play a vital role to increase the views. Do your research and use lots of keywords to make your content as searchable and visible as possible.
Value Your Audience!
Create good connection with your fans, follow them back. Stay committed to serve them; it is the ultimate way to grow your audience. Show genuine care and concern for them all, especially during these tough times of COVID-19!
People love free stuff! Hosting giveaways and contests is another effective way to keep your current audience engaged and delighted; and it would also attract new visitors. If done correctly, giveaways can boost your followers quickly.
Influencer Marketing – Shoutouts and Takeovers
Influencer marketing is a huge trend these days. Do Share for share sort of agreement with other influencers or you can ask them to promote your page and you do the same for them! Collaborate with other popular competitors, and it’ll be a win-win for both of you! You’ll both get each other’s audiences so this strategy will help both parties to get more engagement. This is another effective approach to gain a new audience and to build followers.
Snapchat is one of the most gripping online social platforms that you can start using today. Let’s make social media a place with the uplifting energy, positivity, generosity, consideration, and all these attributes that you want to see in the world!